Objective: Design, manufacture, and launch the brand for a men's clothing brand Jack Loves Fear.
The story and mission: While in college at Oregon State University, Dakota began traveling to Los Angeles at every chance to educate himself on the mechanics of manufacturing in downtown Los Angeles. After months of asking questions and building a relationships among dozens of contractors, Dakota decided to put his money where his mouth was and make some clothes - Jack Loves Fear.
Jack Loves Fear is an ongoing project that encompasses fashion and art. The scope of the brand extends no further than Dakota's design, artwork, and philosophy of life. Dakota's career in design was no more than digital. Jack Loves Fear was the breakthrough into product design.
Jack is not who you think you should be, it's who you ought to become.
Jack is the admiration and dominion of suffering and confusion.
Stylist: Stone Jarboe
Photographer: Dakota Grone
Creative Direction: Dakota Grone // Stone Jarboe
Model: Randy Salsedo // Setali Quintana